The Botler is an AI booking assistant that texts your clients back instantly, fills last-minute cancellations, and sends reminders that cut no-shows — so you spend less time on your phone and more time behind the chair.
See it live: text +1 (646) 921-6477. Msg & data rates may apply. Reply STOP to opt out. SMS terms.
The Botler
Your Barbershop
Hey, any openings Saturday?
Yes! Saturday I've got 11:00, 1:30 and 3:00 open. Which works for you?
1:30 with Mike if he's around
Done — booked you Sat 1:30 with Mike. I'll text a reminder Friday. Reply C to cancel.
perfect thanks
A real booking, start to finish — no app, no phone tag.
You cut. The Botler books — and the appointment shows up on your phone, iPad, or the wall. No hands, no pause.
The Botler keeps your book full so you don’t have to chase it.
No more missed texts between cuts. The Botler answers the moment a client reaches out — day or night.
Clients book through a normal text conversation. The Botler checks your real availability and only offers open chairs.
When someone cancels, The Botler instantly texts waitlisted clients that a spot opened — first come, first served.
Automatic reminders before every appointment, plus an optional no-show fee, mean fewer empty chairs.
Your clients just text — no app to download, no marketplace taking a cut of your bookings.
A simple dashboard shows revenue, busiest hours, no-show rate, and new vs. returning clients.
Less than a single haircut. No contracts, no hidden fees.
unlimited chairs — one flat price
No credit card required to start.
How The Botler uses Instagram Direct for appointment scheduling.
Independent barbershops can connect their Instagram Business account to The Botler. Customers can then book appointments by sending the shop a direct message on Instagram, the same way they would on SMS. There are no marketing or promotional DMs — only transactional appointment messages.
The customer always initiates the conversation by DM'ing the shop's Instagram Business account first (e.g. “hi, I'd like to book a haircut”). That first inbound message is the explicit opt-in. The bot never cold-DMs anyone, and never reaches out to a follower who hasn't messaged first.
Replies are sent inside Meta's standard 24-hour customer service window. After 24 hours of inactivity the bot stops sending messages on that conversation; the customer just needs to send a new DM to re-open the window. This matches Meta's Messenger Platform policy.
Reply STOP to any message at any time and the bot will stop messaging you on Instagram for that shop. You can also block the shop's account in Instagram, which Meta enforces upstream.
We store the Instagram-scoped sender id and the conversation content needed to handle scheduling. We do not import your follower list, contact list, or any other data outside the conversations you've initiated with a participating shop. Tokens for the shop's Instagram Business account are encrypted at rest. See our Privacy Policy for the full picture.
Important information about how The Botler uses SMS for appointment scheduling.
The Botler sends transactional appointment messages on behalf of independent barbershops that subscribe to our service. There are no marketing or promotional messages.
Customers give consent in one of these ways:
Either way, the first message includes opt-out instructions, and there are no marketing or promotional texts — only the transactional appointment messages described here.
Sample message: “Your appointment is confirmed for Sat, Apr 12 at 2:00 PM. Reply STOP to opt out.”
Reply STOP to any message at any time to permanently opt out. Reply HELP for help. Msg & data rates may apply.
Phone numbers and message content are used only for the appointment scheduling described above and are never sold or shared for marketing. See our Privacy Policy for full details, including how to request deletion of your data.
I’ll walk you through a quick demo and get The Botler set up for your shop. Text or email me directly — happy to answer any questions.